So I’ve come to the conclusion that I will not be able to commit to updating this blog every couple days as I would like…my life is just too spontaneous and unpredictable right now; The out-of-nowhere, week-long business trip I took to Miami over Christmas is a perfect example. LOL.
Not even a week into that freelance PR gig I wrote so highly about in my last post, I received an e-mail in the middle of the night, from my boss, asking if I would be able to fly down to Miami (all expenses paid) for the week and help work an event being held there. Some of the venues I found myself at included multi-million dollar mansions in gated communities….and I had access to personal chefs…..:) Are you jealous yet??
I was a phenominal experience; I met many fascinating people and received hands-on experience in just about everything communications related…crisis communication included! It was hard work…sometimes working up to 13 hours a day with no break, but little did I think that 24 hours before I received that e-mail I would be standing at the Versace Mansion (just one of a few landmarks I snuck away to check out) surrounded by swaying palmtrees and warm weather!
Next time you think freelancing is the laaaaasst alternative and an unthrilling venture….think again.
Until next time…:)
Hello Public Relations Informer followers,
It’s been a New York minute since I blogged last….okay, more like New York months. I know I said I would regularly update this blog in my last post; well, my life took an unexpected-perhaps inevitable, turn.
You will appreciate this blog MUCH more, because that unexpected turn I am referring to? the term NO ONE, employed or not, cares to hear: job elimination. This past fall, I was laid off from the great PR/Marketing job I had so happily blogged about only a few months ago. The helpless situation I found myself in left me wondering why? more importantly, why ME?
The lost was like a death in the family; I felt like my legs had been hacked off and my reputation destroyed. It was only after several weeks of crocodile tears and pitty-partying, I realized that I am NOT the only one who has fallen victim to this…and if you are in a similiar situation, neither are you.
The tears have been shed, the career re-evaluting has completed and my confidence has returned…because now I have re-discovered happiness in the form of a lovely PR/Marketing gig for an organization in Philadelphia. Although freelance, it is steady work, I have met some interesting people and the experience is culturally enriching for me.
I’m back to my old self and I’m ready to dedicate myself back to PR Informer and helping you by providing links, tips and experiences that will help you in the tumultuous and sometimes heartache-filled industry we both so intensely love.
Until next time….:)
I know, I know…I promised I would not abandon you. I swore I would post at lease twice a week……ONCE AGAIN, I apologize for disappearing-you’ll be excited to know the reason why though….I found a job! FINALLY! FULL-TIME! and in PR/MARKETING!
As you can imagine, I’ve spent most of my free-time adjusting to my new career, while simultaneously enjoying the summer, recovering from a broken heart (again…stupid boys)and just being lazy!
I will continue to blog about tips and tricks on how to make it in the PR/Marketing industry, but now with a job-holder’s perspective.
How has everyone’s summer been? Does anyone have any interesting PR/Marketing stories!
Until next time….:)
Website of the week to check out if you’re on the job hunt: resumecompanion.com
With this free resume builder, all you have to do is enter your position and up will pop lots of professionally worded phrases that explain exactly what experience you’ve gained at current and previous jobs.
Check it out!
Also it’s that time again! PR news from around the world! This time from the Arab world…check it out here.
Until next time…:)
Season four of one of television’s most provocative shows, Mad Men, premiered with “Public Relations“. I’d hope by now you know about the awesomeness that is Mad Men and that you’ve heard the buzz on this particular episode.
For those of you in the field that don’t watch Mad Men, START! Mad Men takes place in 1960′s New York at advertising firm Sterling Cooper Draper Pryce. The show follows the life of Creative Director Don Draper and others at the office. Its’ visuals, story plots, characters and their assertive marketing/PR/advertising strategies are extremely stimulating and a MUST-SEE for anyone in communications.
Great article about the episode located here.
For those of you that saw the episode, do you think it shines a positive light on PR? Negative? How would you brand Don Draper? let’s get a dialog rolling!
Until next time…..:)
p.s.: Follow PR Informer on Twitter & Facebook for special updates not located on this blog! links located to your right!
So I googled “public relations news from around the world” today, and my last PR news minute was the fourth hit! YIPEE!!!!
okay, no more talking about my ego, back to the topic you are looking to learn more about…..
I came across an article from weeks back that I would like you to read here. It’s entitled “PR Stunt or the New Journalism” and talks about Edelman and innovative new PR. If you consider yourself a PRista or PRisto the way I do, this is one name that rings a very loud bell. For those of you who do not recognize the name, get very familiar with it.
Edelman is an American public relations firm with over 50 offices around the world. They deal mainly with consumer, finance and healthcare accounts and are the largest private firm in the land.
What are your thoughts on the article??
Until next time
Mediabistro.com. I had to type the link before anything else…..why? Because it’s just THAT awesome.
In addition to stalking CareerBuilder, Craigslist, Yahoo Jobs and your local newspaper’s classified section on a daily basis, Mediabistro.com is at the top of a short (or long if you are that dedicated to the job-search) list of sites you should check frequently.
According to my convienent friend Wikipedia, Mediabistro was founded in 1993 as “a gathering place for professionals in journalism, publishing and other media-related industries in New York City”. Mediabistro.com has since grown into an international resource for professionals and job-searchers a like.
For the unemployed, it includes an hourly updated list of interesting communications jobs throughout the country, as well as several pages of valuable content. If you choose to sign up for a free account, you can upload your resume and have matching jobs e-mailed to you.If you are already established in the industry or receiving a paycheck, info on upcoming events, seminars, blogs, enrichment courses and advertising opportunties are just some of the offerings of Mediabistro.
Personally, Mediabistro.com is my home away from home. I get a warm, fuzzy feeling whenever I see new e-mails from them in my inbox. The site takes a lot of the grunt work out of searching for those awesome Manhattan jobs and is an awesome resource for anyone in the industry!
Until next time…..:-)
Another week, another endless amount of hours surfing the internet for jobs and peeking at other online resumes. LOL. My time on the information super highway (have not heard that term in awhile, have ya?) has not been in vain, however. It has allowed me to realize one of the crucial pieces missing from my resume.
Part of PR & Marketing is promoting a brand or person, right? Most professionals create a unique and unforgettable LOGO to go a long with the brand or person.
One thing you should add to your resume: a kick-ass, unique personal logo. A logo or monogram is a neat way to stand out and show your skills….you are after all PROMOTING YOURSELF!
I found a great webpage that gives you over 100 examples located here.
Until next time
Contrary to popular belief……I have not died.
Hello everyone! It has been a painfully long time since I blogged on Public Relations Informer….and for that, I apologize. In the last few months, I completed my education, fell in and out of love and devoted most of my time to securing what seems to be an elusive job. Too many things were on my mind and I never meant for Public Relations Informer to collect cobwebs. I will make it up to you with fresh and innovative posts atlease twice a week, I promise.
Securing an elusive job you say? I am a PR/Marketing professional who you should feel comfortable taking advice from…just not a paid PR/Marketing professional who you should feel comfortable taking advice from. LOL. What makes my blog unique from the others is that, just like you, I am going through the same “trials and tribulations” of making it in the communications field. I will be the first person to tell you that the search is extremely frustrating but all that hard searching will pay off in the long run.
Okay…no more defending or justifying why I didn’t post for weeks-BACK TO PR ADVICE!
I’ve been doing a lot of job-searching on Craigslist and recently felt like I might of been scammed. A potential “employer”, after reviewing my resume, gave me a scenario for his company and wanted me to explain to him what communications strategies I would utilize to build a following and profits for his company. I proceeded to type a three page marketing plan on how to improve his sales and image. Do you think I ever heard back from him?
Needless to say, I felt used for my expertise. Moral of this short story is to be careful what information you provide right away to some random person on Craigslist. Most job postings are authentic, but some are complete scams. If someone asks you for advice on what you would do, give a few paragraphs of advice and say this:
“What it comes down to is being consistent and devoting time to actually drafting blog posts, uploading photos, updating media sites and engaging in forum discussions. Multimedia sites can break down the faceless business-to-consumer sales flow and make your company appear friendlier. By incorporating videos, images and innovate social media strategies, you can show that _____is fun, cares about its employees, and most importantly, cares about its customers. The above strategies I have mentioned above will undoubtedly attract followers and generate revenue for both of your initiatives. The platforms I have discussed are just some of the many tools and techniques I have utilized and familiarized myself with over the years. We can discuss even more social media techniques I have thought up at my interview.”
Be wary of anyone who tells you you are in the top percentange of applicants (false hope) and RUN if they ask for money or credit checks.
Until next time
If you are reading this site right now you know that, once again, online social media sites are essential for ANYONE in PR to make it. I repeat……FAMILIARIZE yourself with any and all social media sites! This week, my social media spotlight is Twitter.
Twitter is a social media site popular with celebrities and regular people a like. With room for only 160 characters in each update, you can write whatever you want your “followers” to see. Celebrities will “tweet” about their day’s routine, teenagers will tweet about what they are doing after school and PR professionals use it to promote their clients. In addition to clients, they use it to promote themselves and their businesses. Twitter has made it painfully easy to network and spread the word about just about everything.
If you are living in the Philly area (or not) and love PR/Communications, you should follow these 10:
CashmanAssoc: Official Twitter page for PR diva Nicole Cashman’s Cashman & Associates. Ms. Cashman and her crew are the premier publicists in the area and their parties are always uber glamorous and fun.
NinaZucker: Nina Zucker is one of the most respected PR professionals in the area. She is based on the Main Line and can usually be found as a keynote speaker at Philly PR Association events.
PRjobs: created by Lindsey Olson, PRjobs is a frequently updated page that give tips and advice on where and when to find PR jobs. Expect several job listings.
PhiladelphiaAMA: Twitter page for the Philadelphia chapter of the American Marketing Association. Wonderful organization to join if your leaning more towards a career in strategic marketing vs. writing press releases.
KratzPR: created by Drexel student Harrison Kratz for his up and coming Kratz PR and Management. I had the pleasure of meeting this young man at a recent PPRA event. He is bright, articulate, knowledgable about his craft and the next big thing.
PRowlPR: Official page for Temple’s first and only student run PR firm. They often update their page with interesting info and it’s always wise to follow what they are up to since the Temple PR program is one of the most respected in the area. If only my college had one of these!
PhillyAdClubYP: The Philadelphia Advertising Club’s Young Professionals page. I love this group and have been to several of their events around Rittenhouse Square. I surround myself with 20-something PR and communications savvy professionals as much as possible. Great networking opportunities as well.
iPhillyChitChat: My personal favorite. Philly Chit Chat is an addicting site for Philadelphia gossip. Created by Hugh E. Dillon, it’s a great site to check out pictures of past Cashman & Co sponsored events, info about Philly local celebs you could be representating in the future and links to the movers and shakers of the city you want to rub shoulders with.
PPRA: You should be following this already if you are not…Philadelphia Public Relations Association. This needs no explanation.
and last, but certainly not least…..
PRinformer1: The official page of Public Relations Informer! It’s brand new, so check back for updates!
Until next time….:)